Despite the progress made by women in business over the past several decades, women entrepreneurs still have a more challenging time raising capital than their male counterparts. According to PitchBook, in 2022, companies founded solely by women garnered just 2.1% of the total capital invested in venture-backed startups in the US.
However, there is hope for women seeking funding for their startups in the form of angel investors. Speaking with Loretta McCarthy, Co-CEO of Golden Seeds, a discerning group of investors seeking and funding high-potential, women-led businesses and creating lasting impact, who stated that angel investors are “popping up everywhere.”
Who are angel investors?
Angel investors are high net worth individuals who provide funding for startups in exchange for equity in the company. They bring not just money to the table but also valuable expertise, contacts, and industry knowledge.
Angel investors typically invest in startups earlier than venture capitalists. They can be a more accessible funding source for women entrepreneurs who may not have the industry connections or track record to secure venture capital funding.
Why are angel investors becoming more popular?
The rise of angel investors as a viable funding option for startups reflects several trends in the business world. There is a growing appetite for investing in early-stage companies that have the potential to disrupt established industries.
According to the Center for Venture Research, in 2022, women angels represented 39.5% of the angel market, an increase from 2021 (33.6%). Women-owned ventures accounted for 37.1% of the entrepreneurs who were seeking angel capital, a marked increase from 2021 (28.6%).
The venture capital industry has faced criticism for its lack of diversity and tendency to overlook women and people of color. As a result, many investors are turning to angel investing to support underrepresented entrepreneurs and invest in new and innovative ideas.
How can women entrepreneurs access angel investment?
If you’re a woman entrepreneur seeking angel investment, there are several steps you can take to increase your chances of success.
McCarthy leaves these tips for those seeking funding:
- Ensure you have a solid business plan and a clear pitch showcasing your vision and growth potential. Highlight why you are different, better, faster in your market. This will help you make a strong impression on potential investors.
- Tell the story about your business. Investors invest in people over ideas, and when you have a compelling story about your business that inspires others, it is considered a good hook.
- Explain to potential investors why the world needs your offer and why now and show them why it has to be you and your team that puts that out into the world.
- Network extensively within your industry and beyond to connect with potential investors. Attend industry events, join business groups, and participate in startup accelerators or incubators to increase visibility and make valuable connections.
- Consider joining angel investor groups specifically focused on supporting women entrepreneurs. Groups like Golden Seeds are all dedicated to funding and supporting women-led startups.
- Be clear on your business numbers. Understand why you are raising capital, what you use it for, and how long you expect that money to last. Show how your business is adaptable, will be ready for economic changes, and will remain financially viable for years.
The bottom line is that the VC funding gap may still challenge women entrepreneurs, but the rise of angel investors offers hope. With the right strategy, networking, and connections, women can access the funding they need to launch and grow successful startups. As more women pursue entrepreneurship and break down barriers in the business world, we expect continued growth and success for women-led startups across all industries.
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