A powerful, compelling website makes everything else in your business a lot easier. With the right optimizations, it will start ranking in search engines, potential customers will visit, and, impressed by the information they will convert into enquiries, raring to buy. In an ideal situation, this is exactly what happens. The truth is, most websites are terrible. They were designed, built and written by someone who didn’t think it through or weren’t sufficiently invested. They made sentence, colour and button choices based on taste or preference, not what would actually be effective.
Sort your website out with the help of ChatGPT and these 5 prompts. Copy, paste and edit the square brackets in ChatGPT, and keep the same chat window open so the context carries through.
Improve your website and conversion rates with ChatGPT
Improve your top headline
The internet is a busy place and most websites are too. The top space of any site is by far the most valuable. That one-line, large font, value proposition is how you grab attention, strike a chord, and convince someone the rest is worth reading. No small ask for one short sentence. Use ChatGPT to find options for what this line could be. Try out your favourite and see how it performs. Level up the effectiveness of that first impression.
“I want to improve my website by adding a one-sentence value proposition at the top, that grabs attention and communicates the value we create for our audience. Act as an expert in website optimization and create 5 options for this sentence. My business is [describe your business] and we [outcome you achieve] for [describe your ideal customer] whose problems include [describe three challenges they have before working with you].”
Rewrite your testimonials
Testimonials are vital for your website. Potential customers want to know that other people have worked with you and achieved the desired result. There is safety in numbers. Social proof. Ideally, your testimonials speak to an exact problem your target audience faces. Someone succinctly explaining how your business helped them successfully overcome a problem will do wonders for your website. Use this prompt to generate the perfect testimonials then ask your best customers if they’ll stand by those words.
“Now please create 3 testimonials, each one paragraph long, from 3 different people in my target audience. Each one should relate to a different one of the three challenges I described, and explain how working with us helped them overcome their challenge and achieve the benefits. For each one, use a different tone and style.”
Remove objections
“Addition bias” is a cognitive bias where, when faced with a problem, we solve it by adding. Where your website is concerned, this happens all the time. People aren’t buying? Let’s add a new section. Prospects don’t understand? Let’s create a suite of videos. Sometimes addition isn’t the answer, sometimes you need to subtract. Remove objections from your website. Eliminate anything that could be confusing, alienating or presenting a blocker for an enquirer.
“Assess my website copy and highlight where it may create confusion or raise objections for a potential customer. Include anything ambiguous, suggestive, or something that causes them to have further questions. For everything you find, either suggest an alternative way of wording it, or recommend that we remove the information all together. Explain your reasoning. [Paste your website content here. Do one page at a time, starting with the homepage, then your key service or landing pages]”
Supercharge your calls to action
You’ve grabbed attention, demonstrated social proof and removed objections. Now you can deliver that hard-hitting final line that will be the final piece of the puzzle required to command an action from your potential client. This line is important. All your calls to action are important. The wording on a signup, subscribe or contact button can mark the difference between someone clicking it and clicking away. The sentence above the button contributes too. Get ChatGPT to assess your CTAs and make a change.
“On my website we use the following lines as calls to action: [enter your current CTA and button text here]. Make each one more compelling to my target audience, and tell me what changes you made and why.”
Rework your about page
Your about page is more than a simple page. It represents who you are as a brand. Your ethos, values, mission and credibility. Why you even created this company in the first place. Don’t waste this page. People want to know about the story and the person behind the company they’re about to instruct. Improve your about page with this very prompt.
“Edit my about page to more effectively communicate the story behind the brand. Rework the information into an engaging story, with highlighted sentences and bullet points to break up long amounts of text. Make the story resonate with my target audience in such a way that they want to become customers.”
5 ChatGPT prompts to maximize your website’s impact
To maximize your website’s impact, take each element and improve it. Think carefully about every image, word and graphic you have, and make it earn its right to be there. Assess your top headline, that valuable piece of website real estate, to ensure it conveys the right message. Rework your testimonials so they strike the right chord, and remove any objection to someone going forward. Edit your calls to action so you don’t lose prospects at the final hurdle, and ensure your about page doesn’t sell you short.
These ChatGPT prompts will take an objective look at each component of your site to make necessary changes and set you up for success. Get the second opinion your website is crying out for, and make more sales from every visit.
Read the full article here
