Well-written emails can be incredibly powerful, allowing organizations to attract new customers and retain the ones they’ve already got. Conversely, a badly written email can reduce conversions and ultimately even put potential customers off a brand altogether. Unfortunately, getting it right isn’t always easy: Writing effective emails requires skill, knowledge, attention to detail and a fair bit of time. The new AI email generators, though, promise to streamline the process to create engaging, effective emails with comparatively little effort and time. Here is a look at what AI software for email can really do, and list some of the major products on the market.
What Is AI Email Assistant Software?
AI email generators, sometimes also known as email assistants or email writers, aim to automate the process of creating marketing or other emails, and optimize the results to improve open rates, engagement and conversions.
Email generators work on similar principles to AI text generators such as ChatGPT, but are tailored specifically for writing emails. They’re based around machine learning and natural language processing algorithms that, based on user prompts, analyze what’s required in terms of both purpose and writing style, along with length, language and the like. They then use large datasets of previous emails with similar requirements, along with other data provided by the user, to create a draft, learning from user feedback over time. Emails can be segmented for different customer demographics and personalized for individuals using the same techniques, based on data provided about the individual or customer group.
How Can AI Improve Emails?
AI email generators don’t just create the email itself — they can, as we’ve seen, help with segmenting subscriber lists and personalizing messages for individual prospects or customers. They can also optimize subject lines and calls to action, as well as scheduling emails for the most appropriate times.
But their main function, of course, is producing the content of emails — and, here, they don’t just save time, they can improve the quality of emails, too. They make sure that emails are appropriate in tone and style, helping to create a professional image and consistent brand identity. They’re also very helpful in cases of writer’s block, offering suggestions when provided with a prompt; and most AI email generators can perform A/B testing, evaluating the performance of emails with differing content variations and optimizing them in real time. Over longer periods, they can optimize all of these functions based on the success — or otherwise — of previous emails.
Top AI Email Generators
There are dozens of AI email generators on the market, ranging from free products up to highly sophisticated — and often expensive — subscription packages. Many are cabable of writing other types of content, too.
Some of the more prominent email generators are:
Rytr
One of the lower-cost products on the market, Rytr provides more than 30 use cases and templates, along with formatting options, an AI content detector-like plagiarism checker and custom use cases.
One of the more widely-used AI email generators on the market, Rytr can generate a wide range of content, including articles and social media posts, as well as emails. There are different pricing plans, ranging from a basic free version to a premium package at just over $24 per month.
After choosing a language, the user can select from more than 20 preset tones of voice, from “formal” to “casual” to “funny” to “inspirational,” or create their own. They can then provide a phrase, sentence or keyword as a starting point, while choosing just how “creative” the AI should be. Editing tools include the ability to shorten, expand, improve and change various elements. Rytr can produce up to three variants of the same content, and there are a number of different formatting options and a plagiarism checker. The package scores highly on review sites, where it’s praised for its high-quality content and effectiveness in multi-channel promotion.
Jasper
Jasper offers a wide range of templates, for blogs, websites and ads as well as emails. It integrates with Grammarly, includes a plagiarism checker and supports voice prompts.
The basic Creator pricing plan costs $39 per month per seat, with a Pro version adding more brand voices and other features for $59 per month per seat, and a Business package tailored to the organization with extra control, security, team training and tech support. It’s highly-rated for email marketing campaigns, with A/B testing for subject lines, calls to action and email body content — the company claims, for example, that customer Goosehead Insurance increased its email click-through rates by 22% by incorporating the package into its marketing workflow. Jasper is also used widely for customer support, particularly by smaller companies.
Copy.ai
Copy.ai offers a range of features designed to refine email content, including a sentence re-phraser, a formatting tool and a tone checker. Other features include email templates, automated email campaigns and analytics.
There’s a free version, offering only basic features and aimed at people wanting to try before they buy, with a Starter package for one seat costing $36 per month and an Advanced plan offering five seats, with extra features such as more than 15 marketing workflows and sales workflows, priced at $186 per month. With more than 10 million users, the company says it’s targeted at marketing managers, coordinators and assistants looking in particular to create promotional emails, cold outreach or lifecycle messages.
Flowrite
With multiple AI templates, Flowrite generates three distinct, personalized emails for each request, with grammar and spell-check functions.
It’s popular with individuals and small teams, with a Light version offering 200 messages a year costing just $4 per month. The $12 per month Premium package bumps this up to 2,000 messages, while unlimited messaging is $24 per month; there’s a free trial for all of these. Meanwhile, Enterprise packages can be tailored for the specific organization. Flowrite is compatible with Gmail, Twitter, Outbox, Linkedin, MailChimp and other platforms. Top use cases suggested by the company include influencer outreach, link building outreach, PR outreach and project status updates for clients.
Hypotenuse
Hypotenuse includes HypoChat, an AI chatbot to help create email responses. It offers Shopify integration, and can generate optimized product descriptions , as well as other types of content such as blog articles, social media and ads.
An individual package costs $29 per month and allows 50,000 words, with a $59-per-month five-user package bumping this up to 120,000 words and adding extra features; the company also offers tailored custom packages. It’s good for customers producing a wide range of written materials, as well as emails. It claims one marketing agency customer saved more than 80% of its time by automating workflows and writing tasks.
Bottom Line
AI email generators promise to take the slog out of creating emails, offering snappy, tailored content with just a few clicks. There’s a wide range of packages out there with different levels of sophistication and cost, with many offering a free or very cheap basic version for those that want to try before they commit.
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