Startup DreamersStartup Dreamers
  • Home
  • Startup
  • Money & Finance
  • Starting a Business
    • Branding
    • Business Ideas
    • Business Models
    • Business Plans
    • Fundraising
  • Growing a Business
  • More
    • Innovation
    • Leadership
Trending

What Time Is ‘South Park’ Season 27 Episode 5? How To Watch

September 17, 2025

Over Half of Workers Tell Employers This Expensive Lie

September 17, 2025

What Smart Marketers Are Doing Now to Maximize Q4 Revenue — And How You Can Too

September 17, 2025
Facebook Twitter Instagram
  • Newsletter
  • Submit Articles
  • Privacy
  • Advertise
  • Contact
Facebook Twitter Instagram
Startup DreamersStartup Dreamers
  • Home
  • Startup
  • Money & Finance
  • Starting a Business
    • Branding
    • Business Ideas
    • Business Models
    • Business Plans
    • Fundraising
  • Growing a Business
  • More
    • Innovation
    • Leadership
Subscribe for Alerts
Startup DreamersStartup Dreamers
Home » New Energy Infrastructure Chief Wants Companies To Feel FOMO Over Decarbonization
Innovation

New Energy Infrastructure Chief Wants Companies To Feel FOMO Over Decarbonization

adminBy adminJune 28, 20230 ViewsNo Comments3 Mins Read
Facebook Twitter Pinterest LinkedIn Tumblr Email

The nation’s first undersecretary of energy for infrastructure plans to rapidly accelerate the decarbonization of industrial heat, a sector he says has been postponed because it’s labeled “hard to abate.”

“We need to create an air of inevitability that these things are going to happen so that everyone’s moving in the same direction,” said David Crane on June 14, less than an hour after being sworn in as undersecretary.

“These things” include the decarbonization of industries like steel, aluminum, concrete and chemicals.

Environmentalists let these industries off the hook by labeling them “hard to abate,” Crane said in his first appearance as undersecretary at the Bipartisan Policy Center. The phrase “hard to abate” seems to have first appeared in papers by environmental economists, and is now widely used—as a Google search shows—by entities across the board including not only the World Resources Institute and the Rocky Mountain Institute, but also Siemens, Shell, the Massachusetts Institute of Technology and the World Economic Forum. It’s also used by Crane’s new office at DOE.

Crane implied that acceptance of the difficulty to abate has allowed companies to delay the decarbonization of industrial heat into the 2030s. Many high profile companies have adopted a phased strategy, he said, that begins with energy efficiency, then electrifying what they can—depending on utilities to clean up the grid—and only later confronting industrial heat.

“What we’re trying to do with the $6.3 billion for industrial decarb is to bring that 2035 date for deep decarbonization of processed heat into this decade,” he said, “and so if you still have a plan to do that in the 2030s you’re going to be left behind.”

President Biden’s Bipartisan Infrastructure Law and Inflation Reduction Act allocated a combined $6.3 billion for an Industrial Demonstrations Program “to support the advancement of transformational technologies necessary to decarbonize the industrial energy sector.”

Once those technologies are demonstrated, he said, companies will be motivated by competition and by FOMO, the fear of missing out.

Crane was CEO of Houston-based NRG Energy for 12 years. He also served as director of DOE’s Office of Clean Energy Demonstrations. Prior to government service, he was the CEO of Climate Real Impact Solutions and served on the Boards of Heliogen Inc, Source Global, JERA Co. Inc., and Tata Steel Ltd, along with the not-for-profit Boards of Elemental Excelerator and The Climate Group NA. He was confirmed as undersecretary June 8 by a Senate vote of 56 to 43.

Watch Crane’s appearance at BPC at 49:30 in this video:

Read the full article here

Share. Facebook Twitter Pinterest LinkedIn Tumblr Email

Related Articles

What Time Is ‘South Park’ Season 27 Episode 5? How To Watch

Innovation September 17, 2025

Science And Action Are Driving Global Ozone Recovery

Innovation September 16, 2025

How Many Emmy Awards Did ‘Severance’ Win at the 2025 Emmys?

Innovation September 15, 2025

When To See A Dramatic ‘Planet Parade’ This Week As Worlds Align

Innovation September 14, 2025

UFC Cuts Ties With Hard-Luck Former TUF Finalist

Innovation September 13, 2025

We Are At Acute Agency Decay Amid AI. 4 Ways To Preserve Your Brain

Innovation September 12, 2025
Add A Comment

Leave A Reply Cancel Reply

Editors Picks

What Time Is ‘South Park’ Season 27 Episode 5? How To Watch

September 17, 2025

Over Half of Workers Tell Employers This Expensive Lie

September 17, 2025

What Smart Marketers Are Doing Now to Maximize Q4 Revenue — And How You Can Too

September 17, 2025

Free Webinar | On-Demand: From Bottlenecks to Breakthroughs: 5 Barriers Stalling Entrepreneurs—and the System That Removes Them

September 17, 2025

I Wasn’t Sure I Wanted Anthropic to Pay Me for My Books—I Do Now

September 17, 2025

Latest Posts

How Morning Brew’s CEO Succeeds in a Noisy Media Landscape

September 16, 2025

How a Mom’s Garage Side Hustle Hit $1 Billion Revenue

September 16, 2025

OpenAI Ramps Up Robotics Work in Race Toward AGI

September 16, 2025

How Many Emmy Awards Did ‘Severance’ Win at the 2025 Emmys?

September 15, 2025

What Every Small-Business Founder Needs to Know About Stablecoins and Digital Dollars

September 15, 2025
Advertisement
Demo

Startup Dreamers is your one-stop website for the latest news and updates about how to start a business, follow us now to get the news that matters to you.

Facebook Twitter Instagram Pinterest YouTube
Sections
  • Growing a Business
  • Innovation
  • Leadership
  • Money & Finance
  • Starting a Business
Trending Topics
  • Branding
  • Business Ideas
  • Business Models
  • Business Plans
  • Fundraising

Subscribe to Updates

Get the latest business and startup news and updates directly to your inbox.

© 2025 Startup Dreamers. All Rights Reserved.
  • Privacy Policy
  • Terms of use
  • Press Release
  • Advertise
  • Contact

Type above and press Enter to search. Press Esc to cancel.

GET $5000 NO CREDIT