No matter how gifted or driven you are, starting a business is hard, taxing work. In 2021, I left my 21-year career in finance and became a success coach, leadership consultant and author. I’d heard the statistic that 90% of all small businesses fail, but I thought starting my business would somehow be miraculously easy — it wasn’t. Here are four things I’ve since learned.
Related: A Good Product Is Not the Same as a Successful Business — Here’s How to Turn One Into the Other
1. Self-discipline is harder than you think
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