This Side Hustle Spotlight Q&A features Los Angeles-based husband and wife Joe Denim and Rachel Connors, who co-founded Yellow Leaf Hammocks in 2011.
The couple bootstrapped their venture while selling hammocks out of the back of their Volkswagen and balancing day jobs. Yellow Leaf Hammocks made $1 million a month last year and has seen more than $30 million in lifetime sales. Responses have been edited for length and clarity.
Related: In Her Late 30s, She Pursued Another Creative Side Hustle — Then Turned It Into a Multimillion-Dollar Business
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