Startup DreamersStartup Dreamers
  • Home
  • Startup
  • Money & Finance
  • Starting a Business
    • Branding
    • Business Ideas
    • Business Models
    • Business Plans
    • Fundraising
  • Growing a Business
  • More
    • Innovation
    • Leadership
Trending

Zillow Has Gone Wild—for AI

February 19, 2026

OpenAI’s President Gave Millions to Trump. He Says It’s for Humanity

February 18, 2026

Meta Goes to Trial in a New Mexico Child Safety Case. Here’s What’s at Stake

February 16, 2026
Facebook Twitter Instagram
  • Newsletter
  • Submit Articles
  • Privacy
  • Advertise
  • Contact
Facebook Twitter Instagram
Startup DreamersStartup Dreamers
  • Home
  • Startup
  • Money & Finance
  • Starting a Business
    • Branding
    • Business Ideas
    • Business Models
    • Business Plans
    • Fundraising
  • Growing a Business
  • More
    • Innovation
    • Leadership
Subscribe for Alerts
Startup DreamersStartup Dreamers
Home » New Energy Infrastructure Chief Wants Companies To Feel FOMO Over Decarbonization
Innovation

New Energy Infrastructure Chief Wants Companies To Feel FOMO Over Decarbonization

adminBy adminJune 28, 20230 ViewsNo Comments3 Mins Read
Facebook Twitter Pinterest LinkedIn Tumblr Email

The nation’s first undersecretary of energy for infrastructure plans to rapidly accelerate the decarbonization of industrial heat, a sector he says has been postponed because it’s labeled “hard to abate.”

“We need to create an air of inevitability that these things are going to happen so that everyone’s moving in the same direction,” said David Crane on June 14, less than an hour after being sworn in as undersecretary.

“These things” include the decarbonization of industries like steel, aluminum, concrete and chemicals.

Environmentalists let these industries off the hook by labeling them “hard to abate,” Crane said in his first appearance as undersecretary at the Bipartisan Policy Center. The phrase “hard to abate” seems to have first appeared in papers by environmental economists, and is now widely used—as a Google search shows—by entities across the board including not only the World Resources Institute and the Rocky Mountain Institute, but also Siemens, Shell, the Massachusetts Institute of Technology and the World Economic Forum. It’s also used by Crane’s new office at DOE.

Crane implied that acceptance of the difficulty to abate has allowed companies to delay the decarbonization of industrial heat into the 2030s. Many high profile companies have adopted a phased strategy, he said, that begins with energy efficiency, then electrifying what they can—depending on utilities to clean up the grid—and only later confronting industrial heat.

“What we’re trying to do with the $6.3 billion for industrial decarb is to bring that 2035 date for deep decarbonization of processed heat into this decade,” he said, “and so if you still have a plan to do that in the 2030s you’re going to be left behind.”

President Biden’s Bipartisan Infrastructure Law and Inflation Reduction Act allocated a combined $6.3 billion for an Industrial Demonstrations Program “to support the advancement of transformational technologies necessary to decarbonize the industrial energy sector.”

Once those technologies are demonstrated, he said, companies will be motivated by competition and by FOMO, the fear of missing out.

Crane was CEO of Houston-based NRG Energy for 12 years. He also served as director of DOE’s Office of Clean Energy Demonstrations. Prior to government service, he was the CEO of Climate Real Impact Solutions and served on the Boards of Heliogen Inc, Source Global, JERA Co. Inc., and Tata Steel Ltd, along with the not-for-profit Boards of Elemental Excelerator and The Climate Group NA. He was confirmed as undersecretary June 8 by a Senate vote of 56 to 43.

Watch Crane’s appearance at BPC at 49:30 in this video:

Read the full article here

Share. Facebook Twitter Pinterest LinkedIn Tumblr Email

Related Articles

Today’s Wordle #1686 Hints And Answer For Friday, January 30

Innovation January 30, 2026

Today’s Wordle #1685 Hints And Answer For Thursday, January 29

Innovation January 29, 2026

Today’s Wordle #1684 Hints And Answer For Wednesday, January 28

Innovation January 28, 2026

U.S. Revamps Wildfire Response Into Modern Central Organization

Innovation January 27, 2026

Studies Are Increasingly Finding High Blood Sugar May Be Associated With Dementia

Innovation January 26, 2026

Google’s Last Minute Offer For Pixel Customers

Innovation January 25, 2026
Add A Comment

Leave A Reply Cancel Reply

Editors Picks

Zillow Has Gone Wild—for AI

February 19, 2026

OpenAI’s President Gave Millions to Trump. He Says It’s for Humanity

February 18, 2026

Meta Goes to Trial in a New Mexico Child Safety Case. Here’s What’s at Stake

February 16, 2026

Salesforce Workers Circulate Open Letter Urging CEO Marc Benioff to Denounce ICE

February 15, 2026

Jeffrey Epstein Advised an Elon Musk Associate on Taking Tesla Private

February 14, 2026

Latest Posts

‘Uncanny Valley’: Tech Elites in the Epstein Files, Musk’s Mega Merger, and a Crypto Scam Compound

February 11, 2026

How iPhones Made a Surprising Comeback in China

February 10, 2026

Loyalty Is Dead in Silicon Valley

February 9, 2026

Epstein Files Reveal Peter Thiel’s Elaborate Dietary Restrictions

February 7, 2026

The Tech Elites in the Epstein Files

February 6, 2026
Advertisement
Demo

Startup Dreamers is your one-stop website for the latest news and updates about how to start a business, follow us now to get the news that matters to you.

Facebook Twitter Instagram Pinterest YouTube
Sections
  • Growing a Business
  • Innovation
  • Leadership
  • Money & Finance
  • Starting a Business
Trending Topics
  • Branding
  • Business Ideas
  • Business Models
  • Business Plans
  • Fundraising

Subscribe to Updates

Get the latest business and startup news and updates directly to your inbox.

© 2026 Startup Dreamers. All Rights Reserved.
  • Privacy Policy
  • Terms of use
  • Press Release
  • Advertise
  • Contact

Type above and press Enter to search. Press Esc to cancel.

GET $5000 NO CREDIT