Standing out as a job candidate has never been more important. With technology reshaping recruitment and hiring practices, job seekers must continually seek ways to innovate and adapt in order to attract the attention of hiring managers.
Human resources departments are seeking candidates who go beyond posted job descriptions to demonstrate growth, creativity and adaptability. Here, a panel of Forbes Human Resources Council members share strategies for applicants who want to distinguish themselves as the best choice for the job.
1. Stand Out With A Video Résumé
One new strategy for candidates is to create a TikTok résumé (in addition to a traditional résumé)! Candidates can use a social media platform to create a video résumé that displays their skills. This new tool helps to showcase personality and creativity. – Kerry Andolina, Fresh Beauty
2. Market Yourself Based On Skills And Experience
Candidates should be intentional with the persona they create throughout the recruiting process. While networking and conversing with recruiters, candidates have opportunities to showcase how their skills and experiences make them the ideal fit for a role. How people choose to market themselves matters. Intentionality is crucial. – Leigh Yanocha, Knopman Marks Financial Training
3. Match Your Skills To The Company’s Needs
Differentiate yourself! Tell them why you are a better candidate. Everyone these days has a great résumé with an outstanding educational background. What employers are looking for is creativity, adaptability, communication skills, leadership, agility, flexibility and teamwork. Research the company, and tell them why you see a fit and want to work there. Don’t be bland, stand out! – Gordon Pelosse, CompTIA, the Computing Technology Industry Association
Forbes Human Resources Council is an invitation-only organization for HR executives across all industries. Do I qualify?
4. Demonstrate How You Have Learned From Mistakes
Own mistakes. Many applicants today try to appear perfect, which raises more red flags. We’re all human and no one is perfect. Talk about lessons you’ve learned in your career and, most importantly, things you’ve done as a response. – AJ Richichi, Sprockets
5. Create A Compelling Personal Brand
Develop a personal brand and be consistent with how you market yourself. You should also be conscious about how you represent your brand on your public social media profiles. Recruiters are human and look at a lot of résumés, so craft a résumé that stands out visually and communicates your brand. There are plenty of free resources and templates online to help you. – Christopher Courneen, M S International, Inc. (MSI)
6. Develop Your Digital Skills
One new strategy for job candidates to remain competitive is to develop strong digital skills. Embrace technology and learn about data analysis, AI and remote collaboration tools. These skills are increasingly valued by employers in today’s tech-driven job market. – Domonique Revere, Ph.D., Adjaye Associates
7. Highlight Remote Work Experience
One key strategy for job candidates is to demonstrate digital literacy and proficiency in remote work tools. Include experience with remote collaboration tools like Zoom, Microsoft Teams, Slack, Asana, Tello or Google Workspace, as well as digital tools like Salesforce, Tableau, or Adobe Creative Suite. – Britton Bloch, Navy Federal
8. Prioritize New Job Postings
It seems that there are so many job applicants for each posting. Applicants should try to apply as soon as they can to a new posting, with a cover letter that matches the posting and a résumé that has relevant keywords to match the job description. – Erin ImHof, CertiK
9. Showcase Skills Over Titles
I find it’s increasingly important to view careers in terms of skills acquired rather than specific job titles or typical paths to advancement. Embrace the nonlinear career path. With a possible recession ahead, be in the mindset of, “I’m taking this job to acquire this skill and build in any way I can.” This can open you up to unexpected opportunities, even if the job market becomes challenging. – Ursula Mead, InHerSight
10. Customize Your Résumé For Each Application
The current market for candidates in most roles is tough, so take time to distinguish yourself and customize your résumé for each position that interests you. I also recommend building your network and reaching out to others for advice and referrals. You’ll be surprised how many people will make time to help, and it can make all the difference. – Lisa Shuster, iHire
11. Emphasize Communication Skills And Versatility
One strategy for job candidates to remain competitive in today’s marketplace is to focus on showcasing their soft skills and adaptability. Skills encompass a range of personal attributes such as communication, collaboration, problem-solving, emotional intelligence, creativity and adaptability. These skills are crucial because they enable effective work in an ever-evolving business landscape. – Jessica Wallen, Marten Law
12. Build Your Professional Network
A robust networking strategy remains essential to standing out, especially with many businesses relying on application tracking systems for the first pass of applicant résumés. A referral from an existing employee can immediately elevate a résumé to the top of the pile and bypass the ATS to secure an interview. LinkedIn and networking events are effective tools for finding new connections. – Niki Jorgensen, Insperity
13. Develop New Skills To Stay Competitive
Candidates are living in a job market of constant and continuous change. To be competitive, we must stay curious and committed to learning. Formal certifications and self-directed learning can both support your résumé and ability to meet the requirements of changing job descriptions globally as AI and other forces reshape work. Embrace the coming changing world and win! – Jess Elmquist, Phenom
14. Reach Out To Hiring Managers
Navigating today’s job market is challenging. To stay pertinent, candidates need to take the initiative by engaging with hiring managers and recruiters. Job seekers should highlight how their skills, past achievements and experiences align with the desired role. Success hinges on illustrating their value addition, cultural fit and immediate contributions to the company. – Liz Corey, Velosio
15. Promote Yourself Through Social Media
Develop a personal brand. Create a unique and professional image for yourself through a personal website, blog or social media presence. Showcase your skills, accomplishments and expertise to differentiate yourself from other candidates. Similar to companies, customers view follower counts and branding as validation. Own your brand and market your best product—you! – Kimika Banfield, Arootah
16. Differentiate Yourself With Certifications
One emerging strategy for job candidates to stay competitive is continuous learning. As the job market rapidly evolves with technology and new industry trends, candidates must prioritize self-development and regular skills enhancement. Online courses, certifications and knowledge of digital tools are becoming crucial to stand out in today’s job market. – Joseph Soares, IBPROM Corp.
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