How do you think about your creative process? Does it include video creation? In 2022, over 3.37 billon internet users consumed video, making it one of the most often-watched types of content. In fact, over 82% of all internet traffic came from video alone. Here are a few storytelling tips from active video creators who are working with Adobe Live and the Adobe Creative Cloud Suite.
Find The Candid Story
“I believe that we are becoming more and more inclined to resort to storytelling. Not only are people becoming more authentic and more candid in sharing their stories, but also seeing the prevalence of the need to relate to one another despite the background or discipline. Doing so through video makes it more friendly and warm, and definitely more impactful as well,” says Rafik El Hariri, Illustrator and Mental Health Advocate.
Be Memorable
“A storytelling video can help impact everyone, even those with shorter attention spans. I try to have a hook in the beginning, follow the principle of ‘show don’t tell,’ use memorable characters and names, and make it visually appealing!” offers Anjali Viramgama, Software Engineer at Microsoft.
Immerse Yourself
“Through video, viewers are able to more directly immerse themselves in the story or process, as if they’ve shared the experience with the creator. The process videos I’ve created allow the viewer to take that journey with me, albeit much shorter. It gives others a greater insight into the creator’s works and vision” suggests Sydney Michuda, Owner and Designer of Super Creative.
Tell Your Story In Seconds
“Video allows creators to tell a story in a matter of seconds! You can also draw out a story slower and more dramatic that takes hours – We almost have absolute control with time!” advises Michael Fugoso, Design Lead at SkyGrid/Boeing.
Using these and more storytelling tips, you can also create captivating stories with your brand today.
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