CorePower Yoga, the nation’s largest yoga studio brand, launch its first collaboration with EleVen by Venus Williams, a custom collection of yoga-ready activewear created to combine performance, comfort, and fashion to inspire its wearer. The exclusive collection blends seasonal colorways, feminine silhouettes, and high-performance fabrics for a capsule that allows wearers to flow in style. Made with an ultra-soft, second-skin luxe compressive fabric, each item in the collection was designed for ultimate performance with unrestricted comfort.
EleVen by Venus Williams was founded by tennis champion and entrepreneur Venus Williams to provide fashion-forward tennis and everyday looks on and off the court, inspired by Venus’s own love for fashion and passion for living an active lifestyle. Taking notes from her tennis career, she wanted to create clothing her way that inspired women to feel confident, powerful, and capable. With individuality, attitude, and style at the heart of the brand, this collection brings EleVen’s ethos to the yoga mat for the first time to empower students at every level to embrace their best selves.
“EleVen and CorePower Yoga are both women-led organizations with similar missions of creating a community that helps to empower women, so I definitely felt that we were aligned in our shared values. I am excited for EleVen to reach a new audience through yoga by introducing this line. Helping women live their best lives and supporting them on their fitness journey is central to our mission at EleVen, so I’m thrilled to see how this collaboration can help do just that,” shared Venus Williams. “ Yoga is all about movement and requires attire that is both comfortable and flexible, just like tennis. We introduced a new luxe compression fabric that we call “second-skin” for the way it feels on you – it’s so soft and adaptable. We also wanted to ensure this collection was for yoga students of all levels, so whether you are new to the practice or an experienced student, this collection was designed for you. Plus, the rich fall and winter colorways embody EleVen’s signature style.”
Since yoga is all about movement, it requires attire that is both comfortable and flexible, just like tennis. EleVen introduced a new luxe compression fabric that they call “second-skin” for the way it feels on- soft and adaptable. Williams wanted to ensure this collection was for yoga students of all levels, so whether you are new to the practice or an experienced student.
Founded in 2002 in Denver, Colorado, CorePower Yoga was created to make the transformative benefits of yoga accessible through a fitness-focused approach. CorePower Yoga offers intensely physical workouts that are rooted in the mindfulness of yoga, blending these attributes for a thoroughly holistic and modern approach that is accessible to everyone. “Venus’ brand embodies her commitment to empowerment, sustainability, and the pursuit of one’s best self, which truly aligns with our brand tenets at CorePower Yoga. Their mantra is “EleVen is better than a 10. It’s not the best, it’s better – Be an EleVen.” We love this because at the heart of our community’s yoga practice is the drive to become the best version of yourself, said CEO of CorePower Yoga, Niki Leondakis. “As a brand, we are very committed to supporting women and BIPOC-led companies and using our platform to amplify their stories and products. EleVen had a uniquely compelling leadership story and strong credibility in the fitness and competitive sports space that we knew was both relatable and inspiring to our students and members. Who could be a better brand ambassador and inspiration than a tennis legend like Venus Williams? Venus has such a powerful elegance to her – she’s a person that others want to listen to and follow. Her values as an athlete and an entrepreneur resonate with our students and our instructors, who take pride in their personal development and growth.”
The fall and winter color ways have been extremely popular amongst yogis and athletes alike. Another exclusive capsule is in the works for next spring and both brands are currently working on some other 2024 initiatives that align with both missions around bringing yoga and movement to more people around the world.
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