Kirill is Founder and CEO of White Label PR, a global PR agency within gaming industry. He is an expert in crisis comms and brand strategy.
PR a decade ago versus now is a totally different thing. While it still has its challenges, we’ve got way more tools to help increase the efficiency and speed of our work.
PR tech offers a lot of solutions, especially now that artificial intelligence (AI) is making waves and quickly becoming integrated into all kinds of products on the market. The recent leap in natural language processing, for example, is incredibly helpful for those who work with text, including PR and marketing specialists.
Digital services for public relations, marketing and advertising aren’t just about writing better and faster, though. They can also help solve the chaos that communication-related work often brings by organizing email inboxes, scheduling meetings and aiding in the delivery of messages to a wider audience with precision and impact. Let’s look closer at the latest tech advancements that can help boost your outreach.
Copy Creation Tools
At the moment, creating texts for emails and social media posts are some of the most popular applications of AI alongside generating pictures. There are numerous AI tools already that can be utilized with different approaches.
ChatGPT, being the most hyped among such services, is efficient at helping you speed up the research process, brainstorm ideas and overcome writer’s block. You can also ask it for editing tips, SEO ideas or to rewrite your text for a particular target audience.
ChatGPT is not the only software worth trying, though. There are a lot of other AI products for text generation, and I find some of them better tailored for serving narrower purposes. Applications like Jasper AI, Rapide.ly and Copy.ai contain a lot of templates so that you can be more precise in creating a business email, a social media post or marketing copy.
There are also a whole bunch of AI tools that are streamlined to help you find synonyms and paraphrase sentences in order to make your writing more vivid and less monotonous. You can start exploring this category with applications like Wordtune, Quillbot and Paraphrasingtool.ai.
If you have the resources, I recommend that you combine a couple of AI tools to achieve better results. For instance, you can mix ChatGPT with Paraphraser. This mix can help you put together a piece of higher-quality writing faster since ChatGPT alone tends to use a limited vocabulary and is often quite repetitive within a text. Using Paraphraser as well, you’ll be able to spend much less time editing and searching for synonyms.
Managing Emails And Meetings
Thes days, it’s getting harder and harder to get through the mess of our inboxes. Even ignoring the spam, you may experience frustration in trying to prioritize emails and decide which ones are more urgent.
Happily, these issues are being tackled by a number of products. For example, there’s SaneBox. It automatically sorts all emails into folders, hides people and organizations you don’t want to communicate with and offers a feature of deep cleaning in order to get rid of all the emails that you don’t need to keep.
A feature that a lot of products for email management include is helping you follow up—something that PR folks have to do often. Now it can be automated too with services like Followup, Calendly and Polymail. You can schedule reaching out to your addresses or set a reminder to reply to somebody’s email.
In addition, Polymail assists its users with scheduling meetings since these are often arranged through email. Similar functionality can be found in Boomerang, a product designed especially for Gmail users.
Tracking Emails
If you are even more of an email geek, the tech world now offers analytical tools for getting the most out of your electronic correspondence. For instance, there is a service appropriately called EmailAnalytics. It’s marketed for salespeople, but those of us in PR need to know how well our emails perform as well.
Other services in this niche are Yesware, Bananatag and Mailtag. They help to get data on how your addresses interact with your emails. It brings you the necessary food for thought that you can use for brainstorming ideas and improving your press releases and communication with journalists. It can also allow you to measure the effectiveness of a PR campaign in a new way.
Personally, I use the data to create a list of the most engaged media contacts to make sure I follow them on Twitter and keep track of the topics they’re covering.
Audio Transcribing
I would probably not use it for important interviews that are meant to be published since AI transcription is not yet that accurate. Nonetheless, I find it to be a highly efficient tool to take notes during a meeting or from a recording.
It means you can focus on the conversation without the necessity to multitask. I think it’s exactly what a proper strategic session or a business discussion requires since I find taking notes in the process of communication often a distraction.
Tools like Speak AI, Trint, Otter and Descript can turn your audio and videos into text rather fast. In addition, some of these services are capable of translating from one language to another, which can be especially helpful within international teams.
To use Otter as an example, the company has a bot powered by Google Meet that can join any call you schedule and record a full transcription with timestamps and a neat action point summary. I like to download lectures and podcasts from YouTube, upload it to Otter and have a searchable transcription at hand. Alternatively, Eightify can provide ChatGTP-powered summaries for YouTube videos right from the browser.
To succeed in the business world, communication cannot be introverted. Rather, it must reach out to your target audience as well as your current and prospective partners and employees. Today I’ve found there to be a wide arsenal of technological tools that can assist us in our communication and improve it. These digital services can turn tasks into no-brainers and give us more space to be creative and inventive.
Forbes Business Council is the foremost growth and networking organization for business owners and leaders. Do I qualify?
Read the full article here
