A sweeping plan to reconstruct Gaza, which has been shared with Trump administration officials, features the names and logos of more than two dozen companies—some of which tell WIRED they had no knowledge they were named or involved.
The presentation outlining the plan was reportedly created by some of the businessmen who helped ideate what became the controversial nonprofit the Gaza Humanitarian Foundation, which is currently leading aid distribution in Gaza, calling for the creation of a new entity called the Gaza Reconstitution, Economic Acceleration and Transformation (GREAT) Trust.
In the presentation, logos from Tesla, Amazon Web Services, and Taiwan Semiconductor Manufacturing Company (TSMC) appear alongside bullet points about the benefit “private industry investment” may have in Gaza in terms of building out “key infrastructure” like data centers and “gigafactories.” On one slide, the logos of several companies, including Ikea, appear alongside descriptions of large-scale “infrastructure rebuild” and “peacekeeping (optional)” in Gaza.
WIRED contacted the 28 companies shown alongside proposals for construction, security, and private-sector investment in postwar Gaza—sectors that would be among the first to mobilize if the plans were to be set in motion. Of the companies that responded, zero said they were aware of their names and logos being used in this proposal.
Eight of those companies replied to WIRED and said that they had not been in contact with anyone who developed the presentation or made even informal plans or agreements with them. Some had absolutely no knowledge they were named in this plan.
“This was surprising and new information for us,” Ikea spokesperson Arvid Stigland tells WIRED. “We have not approved the use of the Ikea logo in this context.”
“TSMC is not associated with this proposal and did not consent to the use of its logo,” a company spokesperson told WIRED.
InterContinental Hotels Group spokesperson Mike Ward tells WIRED that the company “has had no involvement in this document and is not pursuing any plans connected to it.”
Tesla, Amazon, and Constellis did not respond to requests for comment.
Of the security contractors mentioned in the presentation, only G4S responded to WIRED’s query. It denied any association with any current or future group called “the GREAT Trust.” “We have had no communications thus far and have no plans to participate in security services in Gaza,” a G4S spokesperson tells WIRED.
A person with knowledge of the presentation, who requested anonymity in order to speak freely, said that it was created as a form of market research, demonstrating which companies could contribute to redevelopment rather than which ones had discussed or agreed to anything.
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